Google recently announced a new AdWords program, "AdWords Express." At it's core it a highly-simplified version of AdWords designed exclusively for
I was recently browsing a popular forum for healthcare providers when I came across the question, “Am I wasting my time and money running AdWords ads
In a previous article I discussed the basics of conversion data and the concept of cost per new patient. I also explained why dentists and physicians
When a user enters a keyword (a search term) into a search engine such as Google, two types of results are returned – organic search results and paid
I’m often asked whether or not a dentist or physician should “friend” their patients on Facebook, and each time I’m asked I answer, “No”.