We are proud to announce the launch of a brand-new website for Dr. Catherine Eserkaln and the team and Franksville Dentures in Franksville, WI. You can visit the new site at: https://www.franksvilledentures.com
New Website Goals
- Increase new patient flow to the office
- Build trust for potential new patients
- Claim a better position in search engine rankings
- Highlight the niche services the practice offers
- Make new patient forms available for download
Website Structure
At Short Hills Design we build our sites to Google’s webmaster standards and use the most current user interface and web usability recommendations. As such, the site is built with a responsive design to accommodate mobile, tablet and desktop users.
We also made sure that the header includes the practice’s (clickable) phone number and social icons, and there is a clear and prominent call-to-action on the home page.
The footer contains the office’s address and phone number as well as the hours of operation – which are also repeated on the contact page so they are easy for people to find.
The contact page also includes a clickable Google map and a contact form so users can get in touch with the practice.
Information Architecture
The navigation is standardized to meet with existing web usability standards and each service has its own dedicated page, and can be reached from the main navigation as is recommended for ideal crawling. We have an accessibility plugin to help make the website as user-friendly as possible
Technical Aspects
The site is built with WordPress and uses a customized Genesis theme, and is hosted on Short Hills Design’s WordPress-optimized hosting platform.
We’ve also connected Google Analytics and Google Search Console to allow us and Dr. Eserkaln to review website performance and indexing.
We’re Excited!
It has been great working beside Dr. Eserkaln and we are all excited to see her practice expand and bloom! Congratulations once again!
