Dr. Wank’s Small Business Internet Marketing Workflow Explained
Phase I: Initial Website Development to Google Standards
The first thing that you want to do to get your business on the map is to get a website up and running that's built to Google's Webmater standards. The reason that you want to do it this way the first time is because if later on, you want to drive traffic to your site via organic search, SEO, social media, or pay-per-click marketing, and your website isn't ready, you'll be wasting your money. Learn More.
Phase II: Drive Traffic with SEO, Social Media, and PPC Marketing.
Ultimately at the end of the day the goal of Phase II is to drive traffic. Different sources of traffic will provide different levels of success for different business types. And just beacause you aren't using a specific type of marketing to drive traffic, doesn't mean you are doing something wrong. The key is to find traffic sources that drive people to your website who convert into new patients or new customers. Learn More.
Phase III: Analytics and Website Tracking
Phase III focuses on analytics, tracking and conversion optimization. So once you've driven traffic to your website we want to figure out and see what that traffic does. I want to know where the visitors are coming from, and then I want to know what they're doing on the site. Are they leaving immediately (bounce rate)? Or are they taking a look at the website and then just leaving? Or are they actually sticking around and doing something else? Learn More.
Phase IV: Backups and Maintenance
You'd always have a backup of your CRM or customer database, and as such you MUST have a backup of your website. And the reasons are many, not the least of which is because if your current web company goes out of business, or you decide that you don't want to work with them anymore, or they're not returning your phone calls, you've got to be able to have a backup of your own site and take it with you.
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