Archives

February 7, 2012
How to Forward a Domain Name at GoDaddy.com

This video tutorial will show you how to forward one domain name to another domain name. For example, if you want to make it so that when people navigate to www.somewebsite1.net they are automatically forwarded to www.somewebsite1.com, then this video will show you how to do so.

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February 7, 2012
How to Check to See if a Domain Name is Available

This video tutorial will show you how to use GoDaddy.com to check to see if a domain name is available or already taken.

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January 3, 2012
The End of Flash as We Know it? What Dentists and Phyisicans Need to Know.

Adobe's Flash plugin has up until recently been once of the most popular ways of displaying dynamic content on websites. Whether you are looking to have a background image for your website that moves and blends, or a navigation menu that transitions beautifully when you hover over an item, Flash is a great piece of […]

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November 16, 2011
Google Releases the New AdWords Express Program. What is it?

Google recently announced a new AdWords program, "AdWords Express."  At it's core it a highly-simplified version of AdWords designed exclusively for local businesses that have a Google Places page.   You can read more about it along with my thoughts on my tech blog, The Help Spa:  AdWords Express vs. AdWords: How are they Different?

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November 12, 2011
Should Dentists and Physicians Run AdWords Ads on Nights and Weekends?

I was recently browsing a popular forum for healthcare providers when I came across the question, “Am I wasting my time and money running AdWords ads at nights and on the weekends?”  As I will explain below, my emphatic answer to this question is, “You tell me!”

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November 12, 2011
A Practical Look at AdWords and Marketing Conversions for Healthcare Providers

In a previous article I discussed the basics of conversion data and the concept of cost per new patient. I also explained why dentists and physicians need to look at data from their marketing campaigns -- whether these campaigns or online with AdWords or offline with newspaper articles and Yellow Page ads. In this follow-up […]

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November 12, 2011
Organic Search vs. Paid Search and Healthcare Websites

When a user enters a keyword (a search term) into a search engine such as Google, two types of results are returned – organic search results and paid search results.  In this article we will take a quick look at differences between these two types of search results

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November 10, 2011
Should Healthcare Providers Friend Patients on Facebook?

I’m often asked whether or not a dentist or physician should “friend” their patients on Facebook, and each time I’m asked I answer, “No”.

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