Well...it depends. Whether or not your bounce rate is "good" or "bad" really depends upon the type of page you are looking at. But before we go into these differences, let's first review the concept of bounce rate. What is the Bounce Rate? The bounce rate is a measure of the percentage of people who […]
Google My Business/Local SEO and Traditional SEO For the past 15 years I've been a staunch believer that monthly website work (other than updating WordPress and adding new content as needed) is generally not necessary. However, Google's recent changes including their strong push for local businesses to optimize and engage with their Google My Business profile […]
Your Google My Business listing plays a major role -- if not THE major role - in your visibility on local search. As such, it's important that you take advantage of as many of Google's GMB recommendations as possible. One of items that Google wants you to add for your listing (and may reward you […]
If you're reading this post then you likely already know that you need a new website or that you need your existing website redesigned or updated. And the fact that you are looking for a firm or designer that works with WordPress already puts you a step ahead of the game. You will come across […]
WordPress is designed to be easy to use so you can get things done on your website quickly and easily. However, this flexibility opens the door to some pitfalls, and in the article below we'll talk about 5 of them. Don't upload very large images. Images are great for making plain content more engaging, and […]
Google has made it clear that having a properly configured SSL certificate for your website is one of the necessary features your website must have if you want to rank well in search engines. Recall that an SSL certificate is the padlock that you see in the top left of a web browser when you […]
“For the time being, tech SEO’s and the developer community…[and website owners are]… stuck having to “fix” what isn’t broken in order to make it abide to Google’s idea of what the web should look like”. What is “Core Web Vitals”? Core Web Vitals is the name given to the group of Google’s three main […]
In part one of this series on our Facebook Ads workflow for beginners, we talked about our overall project and Part I of our workflow. If you haven't read that post yet, you should review it first to get the most out of this post about Phase II. As a refresher, here's the overview of […]
