Facebook Ads for Small Business 101 Of Course You're Nervous! Any new product or service can be intimidating, and online advertising can be especially scary because of the potential to lose money on ad spend with no leads or sales to show for it. In this post I'll walk you through the step-by-step process that […]
Pay-Per Click marketing (PPC) is one of many approaches that we use to drive traffic targeted to a website. Combined with organic SEO, email newsletters, social posts and direct mail, these methods comprise Phase II of Dr. Wank’s Small Business Internet Marketing Workflow. There are multiple PPC programs available including Google Ads (formerly Google AdWords), […]
Finally! It's been a long time coming but Google is making it easier to once again integrate your Google Search Console data with Google Analytics. In the past it was very simple to associate a Google Search Console property with a Google Analytics account. But with the advent of the new Search Console a few […]
Why Facebook Ads? Facebook ads are a great way to drive traffic to your website and to get new patients. But before you start running Facebook Ads on your own or with a vendor, here are key things you need to know: Facebook Ads for Dentists: The List of Tips Install the Facebook Pixel. The […]
1) Setup Google Analytics. Almost everyone has Google Analytics setup on their websites, but very few people actually use it to get actionable data. If nothing else, take a look at your analytics data to see the number of organic visitors who came to your site each month, on average, for 2020. Use that as a starting […]
Accepting payments online is convenient for you and your customers but before you start letting money change hands online, there are a few things you need to know: 1. Do not accept payments directly on your website. There are a million reasons why but the two most important ones are a) security and b) PCI compliance. And […]
Cheers to the team at Hopkinton Endodontics on the launch of their new WordPress website at https://www.hopkintonendo.com A Complete Transformation! Dr. Wank and Dr. McIntyre have known each other for 20 years, and it was amazing to extend their dental school cooperation to working together to building Dr. Judy's new endodontic website. The original site […]
Stand around the water cooler with WordPress developers and you'll overhear tons of opinions about what WordPress plugins to use, and which ones to avoid. In this top 10 list, we're going to highlight our top 10 favorite WordPress plugins that we use when we build sites for dentists and physicians. (n.b. We have no […]
Now that we understand why we need to get photos (and even stock images) ready for the web, we're going to use Adobe Lightroom to make it happen. Adobe Lightroom comes with a free trial, and is well-worth the $9.99/mo for Lightroom, Photoshop and Bridge from Adobe (Bridge is an image-organizing product).
