Targeted Landing Pages are a Critical Factor in the Patient Acquisition Process. Summary: When you drive traffic to your website from a specific ad or source, make sure you are directing this traffic to the specific topic on your website. These topics-specific pages are also know as "landing pages" or "targeted landing pages." Recall that a […]
Social Media without ROI is just Social! When running a social media marketing campaign -- or ANY marketing campaign, you MUST track your ROI. The files below will help you track your ROI. These files are (1) the instruction sheet, (2) a printable fill-in worksheet, and (3) an Excel file for you to put the […]
Last week I gave a webinar, "A 45-Minute Introduction to Google Analytics for the Entire Dental Team". Toward the end of the presentation I touched upon the subject of conversion optimization. What most of our colleagues don't realize is that SEO doesn't stop when visitors arrive at your website. On the contrary, our focus should […]
