Whenever you share a page from your website on social media or via text, does the correct image appear, or is it a blank box? In order to make sure that the image being shared is what you'd like it to be, head to opengraph.xyz and put in your URL. You'll then be able to […]
In part one of this series on our Facebook Ads workflow for beginners, we talked about our overall project and Part I of our workflow. If you haven't read that post yet, you should review it first to get the most out of this post about Phase II. As a refresher, here's the overview of […]
Facebook Ads for Small Business 101 Of Course You're Nervous! Any new product or service can be intimidating, and online advertising can be especially scary because of the potential to lose money on ad spend with no leads or sales to show for it. In this post I'll walk you through the step-by-step process that […]
Pay-Per Click marketing (PPC) is one of many approaches that we use to drive traffic targeted to a website. Combined with organic SEO, email newsletters, social posts and direct mail, these methods comprise Phase II of Dr. Wank’s Small Business Internet Marketing Workflow. There are multiple PPC programs available including Google Ads (formerly Google AdWords), […]
Why Facebook Ads? Facebook ads are a great way to drive traffic to your website and to get new patients. But before you start running Facebook Ads on your own or with a vendor, here are key things you need to know: Facebook Ads for Dentists: The List of Tips Install the Facebook Pixel. The […]
We're running lead ads for our clients and the hardest part was connecting FB to the CRM. No matter what we tried, we ran into this error: graph.facebook.com returned (403) Forbidden and said "(#200) User does not have sufficient administrative permission for this action on this page." We spoke with Jessica at Zapier tech support […]
Get your Dental Facebook Management Here! We've all been to the conferences and shows where there are oodles of companies selling "dental Facebook Management services". The vendor lures you in with the dream of you saving time and money, and offers you such amenities as "regular postings and interesting content", so you don't have to […]
We all know that Facebook is an important part of the Internet Marketing pie, but the question we need to address is how important? As I’ve written before, Facebook is a great resource for spreading the word about your office, but it must be understood that Facebook is an adjunct to your total web presence. […]
In Part I of this article group I talked about the Facebook basics for dentists and doctors, and about personal Facebook pages. Here in Part II I will expand upon what was discussed in Part I and discuss fan pages for your office and why and how "Likes" can help you grow your practice.
