Join my Internet Marketing for Dentists Google+ Community! In the interests of sharing dental Internet marketing strategies for dentists and dental team members, I recently created a new Google+ community called Internet Marketing for Dentists. The idea behind this group is to provide a community-based approach to exchange information, share strategies, and answer questions on […]
Google recently announced a new AdWords program, "AdWords Express." At it's core it a highly-simplified version of AdWords designed exclusively for local businesses that have a Google Places page. You can read more about it along with my thoughts on my tech blog, The Help Spa: AdWords Express vs. AdWords: How are they Different?
I was recently browsing a popular forum for healthcare providers when I came across the question, “Am I wasting my time and money running AdWords ads at nights and on the weekends?” As I will explain below, my emphatic answer to this question is, “You tell me!”
In a previous article I discussed the basics of conversion data and the concept of cost per new patient. I also explained why dentists and physicians need to look at data from their marketing campaigns -- whether these campaigns or online with AdWords or offline with newspaper articles and Yellow Page ads. In this follow-up […]
