If you need more new patients, you've come to the right place! There are a number of ways to get new patients including updating, adjusting or modifying your website, driving traffic with Search Engine Optimization, and lead generation. However, there's something you must do before you invest in any solution; you need to find out […]
Some basic Q&A will go a long way... Every tax return is the same - except when they are not. Every crown preparation is the same - except when they are not. Every H&P is the same - except when they are not. While there is no tried-and-true recipe for guaranteed success selecting a marketing […]
In our previous articles in this series we introduced the concept of inbound marketing and marketing channels, and we talked about segmenting your visitors based upon where we think they are in the buying cycle. This article is the third one in this series, and I recommend you read the previous two articles first in […]
My Website has Traffic – Now What Do I Do? Once you’ve driven traffic to your website, the next goal is to turn these visitors into potential patients (leads). But before we start marketing to our visitors, we need to make sure that we are sending the correct messages to the correct people. The keys […]
What is Inbound Marketing? In the traditional marketing model, we reach out to people in order to promote our practices and to drive new patients. A newer approach is a concept and set of techniques knows as “Inbound Marketing.” In a nutshell, inbound marketing is the process by which we use digital marketing to have […]
