Category: Search Engine Optimization

December 7, 2022
Google's Helpful Content Update

I want to keep you up-to-date about an important change that's happening with Google Search.  Google has rolled out one of the biggest updates since the Panda Update in 2011, and it has the potential to have a huge impact on how your website ranks in search engine listings. The update is called the Helpful Content Update, and the […]

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December 7, 2022
Google's Helpful Content Update is Here

It's here! Google released its Helpful Content Update on Monday and as with most updates, it will take a few weeks to fully roll out.   Was your site impacted? To see if you were affected by the update you can start to look at your Google Analytics data under organic traffic. If you see any […]

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April 25, 2022
It’s 2022. Do You Need Monthly Marketing Services for Your Small Business?

Google My Business/Local SEO and Traditional SEO For the past 15 years I've been a staunch believer that monthly website work (other than updating WordPress and adding new content as needed) is generally not necessary.  However, Google's recent changes including their strong push for local businesses to optimize and engage with their Google My Business profile […]

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May 26, 2021
Core Web Vitals and You: Three New Ranking Factors

“For the time being, tech SEO’s and the developer community…[and website owners are]… stuck having to “fix” what isn’t broken in order to make it abide to Google’s idea of what the web should look like”. What is “Core Web Vitals”? Core Web Vitals is the name given to the group of Google’s three main […]

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November 14, 2019
SEO Reporting for Physicians and Dentists - the Single Key Data Point

Including keywords randomly on your company's website and strategically implementing them are two very different things. In our next and last video of Dr. Wank's "SEO Q+A Office Hours" webinar, he gives examples of how the two are different, and what you need to know for your own SEO needs. Transcript So, how do I know […]

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November 14, 2019
Is Your SEO Company Really Optimizing Your Website for SEO?

Not all SEO is created equal. If you want SEO that will increase traffic to your website, check out Dr. Wank's next video in his "SEO Q+A Office Hours" webinar. Transcript Question four, how do I know if my SEO campaign is worth it? What data should I look at? Good question. So SEO is […]

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November 14, 2019
SEO for Dentists and Physicians: The SEO Steps Explained

SEO is crucial for the visibility of your website, but can often be confusing to navigate. In this video from Dr. Wank’s recent “SEO Q&A Office Hours” webinar, he goes over how the SEO process works, and the most important parts you need to know. Transcript For quick reading, check out the transcript below. So we're […]

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November 13, 2019
Do I Need Monthly SEO for my Practice's Website?

Whether you are a dentist or a physician, you've probably considered paying for monthly SEO services to boost your visibility in search engine rankings.  In this video from Dr. Wank's recent "SEO Q&A Office Hours" webinar he addresses the question. Transcript For quick reading, here's a copy of the transcript: Let's get started. So the […]

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June 20, 2019
SEO Live Blog - Follow Along

Do you want to see how an SEO campaign works in real-time? I'd like to invite you to see Short Hills Design’s SEO process live in action as we walk through the actual SEO campaign for our long-time client, Dr. Charles "Chip" Payet of Smiles by Payet Dentistry in Charlotte, NC. Dr. Payet's website is www.smilesbypayet.com, and he has graciously given me […]

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