Keyword Strategy for Dental SEO Should Not be a Mystery! Think about the INTENT of your visitor! When you are doing keyword research with your SEO company for your dental website, make sure that you take related keywords and break them down into groups. For example, as you will see in the video example below […]
Why the Dental SEO Keywords you think might be great – aren’t really that great. I’ve said it for years but let’s do it one more time: the goal of any SEO campaign is to make the pages on your website appear higher in search results, thereby increasing the chance that people will click on […]
One of the most challenging aspects of running the digital marketing end of a healthcare practice is the fact that you treat patients from outside you immediate area, yet Google doesn't seem to always "understand" that. The next town over is close to you, but far from search engines! The zip code for Short Hills, […]
In order to check to see what assets your website is submitting to search engines, you need to look at your sitemap_index file. For a quick review of why this matters, you can see this post. The steps below apply if you are using the Yoast SEO plugin for WordPress - but even if you […]
A client of our recently received a notice from Google Search Console (GSC) about "Search Console has identified that your site is affected by 2 new issues of type Mobile Usability" and asked us to take a look. It turns out the error was coming from an attachment page (the page for the image file), which […]
The Solution to the LD+JSON GTM "schema not showing" Problem For those of us who were used to pasting LD+JSON schema into a script tag in Google Tag Manager, we awoke one day to find out that this approach no longer worked. Regardless of the reason why, you can still add your schema markup to […]
It would be nice if you could simply post content on your website and then rest assured that search engines will see your content. And while the days of submitting to search engines are no longer, it's important to make sure that when search engines do crawl your website, that you put your "best SEO […]
Writing great content for your website is critical if you are going to engage your users. However, if you want to "engage" search engines, you need to format your content in a specific manner. This video with Dr. Wank reviews how:
A colleague recently asked me about my impression of Yext vs. Moz Local, and I figured I'd share below what I told him. Yext actually got in touch with me and wanted me to consider offering Yext services to our clients, and ultimately I said no. I have a few problems with Yext -- and if […]
