SEO Ranking Factors and Conceptual Importance of these Factors I pulled this slide out of my link building webinar because I thought (hopefully) that it does a good job explaining a bit about ranking factors. The key is that while there are a ton of ranking factors (~300+, in fact) and we do know generally […]
Avoid Proprietary Platforms for your Website! In this 12-minute video Dr. Wank will review the pros and cons of a using proprietary vs. non-proprietary website platforms, and why WordPress is ultimately your best choice for a dental or medical website.
What is SEO? Search Engine Optimization (SEO) is the process of driving organic traffic (non-paid) to your website by a) finding the keywords with the highest search volumes that are related to what services you provide (i.e. extractions), and then b) strategically adding those keywords to the corresponding pages (i.e. the extractions page) in the […]
Yellow Pages United is NOT Yellow Pages or YP.com Our company address changed a few months ago, and in the interest of practicing what I preach, I updated Short Hills Design's NAP (name, address, phone #) listings across the Internet using Moz local (which I highly recommend -- and for which I receive no commission, […]
The Proper way to Add Location-Specific Keywords to your Website In order to rank for a "location-specific" keyword, your best bet is to add the keyword to an individual page. Recall that I've always recommended that you have a separate page for each of your practice's services. And the reason is because a page cannot […]
The Google Publisher Tag - Linking your Website to your Office's Google+ Page The Google Publisher Tag has been around for a while; it basically "connects" your practice's Google+ Page and your website -- it says to Google, "Hey Google. This Google+ page is the official Google+ Page that goes with this particular website". 2015 […]
Webmaster Tools/Search Console Notification: CSS and JS Update and Fix By now we've all read about the CSS and JS consideration regarding robots.txt.What I've attempted to do in this post is to share my thoughts on what the robots.txt should now look like for a generic Wordpress installation. If you would like more background on this […]
The Googlebot CSS and JS Notification for Dental and Medical Websites In the blog post below, I am going to provide background information about the Googlebot CSS and JS notification, .and the robots.txt file, and then explain the status (as of 7/28/15) of the robots.txt update. Googlebot is Crawling the Web Google learns about content […]
Blog Posts Ideas for Dentists about Dentures One of the hardest parts of blogging is finding something to write about. I'm not going to spend time here discussing the benefits of long-tail keywords (see this post for more information), but the more content you have, the likelier you are to be found on a search […]
