Category: Search Engine Optimization

April 11, 2015
Google's Mobile Algorithm Change - 04/2015 - A Guide for Dentists

We have prepared a brief guide explaining what you need to know about the upcoming changes to Google's mobile algorithm. You may download the free guide below by clicking on the download button. [btn link="http://marketing.shorthillsdesign.com/acton/formfd/7521/001d:d-0002" color="royalBlue" size="size-l"]Download the free guide[/btn]  

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March 28, 2015
Google and Mobile Usability Testing

Mobile Usability for Dental Websites: Two Quick Points One of the items Google has stated they are going to be looking at in their algorithm update is mobile usability -- an evaluation of how easily mobile users can interact with your website. Responsive Design will Become a Necessity for Modern Dental Web Design Before we […]

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December 14, 2014
Should Dentists Pay More Attention to Bing? Maybe.

Bing/Yahoo is now the Default Search Engine for Mozilla Firefox In the scope of the browser wars, Mozilla Firefox was always in Google's corner, as the default search engine bundled with Firefox was Google.  But thanks to a new deal with Mozilla and Microsoft, Bing/Yahoo is now the new default search engine for Firefox. Bing […]

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November 27, 2014
How to Properly Format a Web Page or Blog Post for People and Search Engines

If Content is Step One, then Formatting is Step Two In this 15-minute video Dr. David Wank will guide you through the transformation of a basic web page to a web page that's optimized for people to read, as well as for search engines to "read".  No computer knowledge is required, and optimizing your page […]

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October 10, 2014
Dental SEO: The Home Page is Not Always the Answer!

Many small-business owners including dentists and physicians are under the false impression that everyone who visits their website sees the home page first. In fact, this is a potentially expensive misconception that could be costing you website traffic, and therefore new patients. Where Do Dental Website Visitors Come From? There are three ways that a […]

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September 2, 2014
Dental SEO: An Executive Overview (10 minute video)

What is "Dental SEO"? I've been asked this question more in the past month than I can remember in a long time, so I decided to do a short video explaining the big-picture only. For those of you who want to skip to the key concepts, they are: 1) Generally you can easily rank for […]

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August 23, 2014
Track Your Online Dental Advertising Campaigns with the Google URL Builder

Use Data at the Granular Level You can never have enough data, and one of the best ways to use your Google Analytics data is examine WHERE people came from on their way to your site.  And once you have determined where these visitors came from, it’s helpful to break that information down a step further […]

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August 15, 2014
Dental SEO: Speed Matters Part IV – A Live Speed Test Walkthrough

In Part III of our series about the connection between Dental SEO and Website speed, we discussed the effect that website images can have on your site's speed.  In this video blog post, we are going to look at a live website and walk through a speed test together.  I hope that by seeing a […]

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August 8, 2014
Dental SEO: Speed Matters Part III - Your Website Images and Content

Dental Website Speed and Website images This article is part three of four in our series about the effect that website speed has on SEO for dental websites.  In the first post, I discussed website speed and the link to SEO, and in the second post I discussed the effect your web host has on […]

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