Search has changed. Anyone who uses Google as a search engine will notice that when Google returns search results for a particular query, you no longer see a simple list of websites that “match” your search terms - you now also see a collection of additional, relevant information. As David Amerland adeptly characterizes this shift […]
Join my Internet Marketing for Dentists Google+ Community! In the interests of sharing dental Internet marketing strategies for dentists and dental team members, I recently created a new Google+ community called Internet Marketing for Dentists. The idea behind this group is to provide a community-based approach to exchange information, share strategies, and answer questions on […]
Dental Web Hosting and Testing Tools This article is part two of four in our series about the effect that website speed has on SEO for dental websites. In the first post, I talked generally about the importance of website speed and why it matters for SEO. In this post I’m going to discuss the […]
An Introduction to Web Page Speed for Dental Websites In this series of four blog posts over the next few weeks, I’m going to review – from 10,000 feet – the what, when, where, and why of website speed optimization for your dental or medical website. Notice that I left out the “how” from the […]
More Traffic = More New Patients -- We Hope In the first three parts of this series we talked about why you need to blog for your dental website, the purposes of blogging for your dental website, and why fresh content makes a difference. Here in Part IV of this series of articles, I am […]
Here in Part III of my four-part series on blogging for your dental website, I am going to discuss the importance of fresh content. Google’s Algorithm Favors Fresh Content Nobody know the exact details of Google’s search ranking algorithm, but it is well established that content that is more recent (“fresh”) may have a greater […]
The Magic of Using Long-Tail Keywords in your Blog Posts In Part I of this series I talked about the big picture of blogging for your dental or medial office's website, and the reasons why blogging is important for success in driving new patients. The first critical benefit I mentioned was the ability to take advantage […]
How (and why) Blogging Can Bring in New Patients One of the recurring themes on this blog is, well, the importance of blogging! In this four-part series, I’m going to review the basics of how (and why) to blog for your dental or medical practice. In this post, we’re going to take a quick look […]
Your Home Page isn't Always the Best Home for Your Visitors It's a common misconception that the goal of your traffic-driving efforts should be to get visitors to your home page. And while getting people to your home page isn't a bad idea per se, getting them to targeted pages is even better. Let's explore […]
