Say “NO” to SEO Until your Website is SEO-Ready! Before you embark on an SEO campaign (the process of adding researched, targeted keywords to the pages on your dental website), it’s crucial to make sure that your website is “SEO-Ready”. What does :SEO-Ready” Mean for a Dental Website? I equate “SEO-Ready” for a dental website […]
Google's Hummingbird Update It’s been a long time since I’ve said this, but “a lot is probably going to change with the next Google update”. Dubbed “hummingbird”, Google’s next search engine algorithm update promises to be on of the most consequential in years. Nobody knows the exact details of what will transpire with this update, […]
How to Maximize the Reach of your Dental Website's Blog 1) If you don't have a blog for your dental website, then you need one. It's relatively straight forward to get one going, but it has to be done correctly. With most existing websites you can simply add a blog, but often its better to start fresh […]
Getting patients into the office from your website usually happens in two steps – first they find your website, and then from your website they contact the office. From the technical end of things, these two distinct phases are search engine optimization (SEO) and conversion or website optimization. What type of problem do you have?
Probably not. Preface 1. First let me preface by saying what I and many others have said here for years - and that s that at its core, Google is a search engine company and their goal (other than to make piles of cash) is to provide the best search results they can. Because once […]
First a little background: 1. We all know that one of the most important factors in determining a web page's ranking (remember we rank pages, not sites) is the number of and quality of links TO that page. So if you have a page about dental implants, and the "ABC Implant Company" links to your implant page, […]
Google is always looking for way to enhance search results for users – and for this reason Google is now promoting is “authorship tag”. In plain English, this meta tag is used to verify the author of an article or other piece of web content, and thereby supposedly improve the search engine ranking for that […]
When making sure your website is optimized for search engines, there are many critical on-site tasks that must be performed. But one of the most often overlooked items to add to the list of website optimization is the use of Google's free Webmaster Tools service. What is Google Webmaster Tools? Google Webmaster Tools (GWT) is […]
Dental SEO and the Long-Tail Keyword I was recently involved in a debate on Dentaltown.com about SEO for dentists and the value of first-page rankings for particular keywords. The take-home message I gave in this discussion was that while it’s great to be ranked in the top 5 on a Google search for a keyword […]
