Category: Search Engine Optimization

February 15, 2013
Is Your Dental Website Content SEO-Ready? Here’s a checklist anyone can use.

Dental Website SEO Content Checklist t’s no secret that the most important part of any dental or medial website is the content.  I’ll say that once more time because it bears repeating.  “The most important part of any dental or medial website is the content.“ With this knowledge in mind, it amazes me that the […]

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January 5, 2013
How to Boost the SEO Value of your Dental Website Videos

There's no doubt that the next wave of user interaction on the Internet is via video content.  And while not all aspects of a dental or medical website should have videos, there are some excellent uses for video content on your website.  Personally,  I believe that videos should be used strategically and judiciously; if potential […]

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December 22, 2012
Why your Dental Office Website Needs a Blog

The topic of blogging for dental and medical websites is a large one, and it surely cannot be covered in a single blog posts (it’s actually an entire lecture).  But there are certain key concepts that are important to highlight and should be considered by all website owners.

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November 21, 2012
The Truth about SEO and Misspellings

In the past, it was important to target misspellings of words because search engines such as Google and Bing! did not always auto correct.  So if someone was looking for "implant dentest" instead of "implant dentist",a web page with the misspelling may appear high up in search engine listings.

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November 21, 2012
You Can’t Buy Your Way to the Top: 2 Free Ways to Improve your Search Engine Rankings Right Now!

You Can't Buy Love and You Can't Buy Google A friend of mine runs a small organization and she asked me, “How much does it cost for us to improve our Google Rankings?”  I looked at her and with a smile I said, “Nothing.  You can do it yourself for free.” There are two important […]

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August 27, 2012
Dentists and Physicians: Stop using Stock Website Content - It Hurts SEO!

I just finished evaluating a dental website and once again I saw that the dentist had the same stock content that came with the website.  Although we've all said it here many, many times in the past, the EASIEST and BEST thing you can do for your website -- and for FREE -- is to […]

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May 4, 2012
Bing Gets a Redesign and Looks a Lot Like....Google

Yesterday (5/312) Bing released its redesigned search engine interface, which IMHO looks strangely like Google's existing interface. It looks like Bing is now going for the "clean and simple" look - which has been a recent trend in web development. There's no word yet as to whether or not their search algorithm has changed significantly, […]

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April 1, 2012
A Quick Search Engine Optimization Primer for Dentists and Physicians

What is Search Engine Optimization? Search Engine Optimization (SEO) is the process by which carefully selected keywords (search terms) are added to specific pages on a web page in order to improve that web page’s ranking in a search engine search.

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February 27, 2012
Websites for Dentists - What is a Sitemap and Why Does a Dental Website or Medical Website Need One?

Whether you are a dentist, a physician, or a small business owner, one of the best ways to drive new visitors to your website is through search engine optimization, (SEO). Recall that SEO is the process by which pages on a website are modified with specific keywords (search terms) to "tell" a search engine such […]

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