Category: Search Engine Optimization

Google Freshness Update and Healthcare Websites - Q1 2012 As many of us know Google makes periodic changes to their search algorithm ostensibly to make search results better. Recently Google updated what they call the "Freshness Algorithm". Basically what this means is that Google is trying to make sure that search results for certain topics […]

When a user enters a keyword (a search term) into a search engine such as Google, two types of results are returned – organic search results and paid search results.  In this article we will take a quick look at differences between these two types of search results